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4.Used as a white pigment, the hiding power is second only to titanium dioxide, but stronger than zinc oxide. The hiding power increases as the ZnS content increases, and the light resistance also improves, but the acid resistance decreases.

TiO₂ absorbs UV light. This property makes it appear bright white under light, unlike other white materials that can look slightly yellow.

Relative to a lot of other things that people should be concerned about, titanium dioxide in my mind, is really low on the list. I would be more worried about some substitutes that people are using for titanium dioxide that don't have decades of research associated with it, said Westerhoff.