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The disadvantage of Titanium Dioxide is that it's not cosmetically elegant, meaning it's a white, unspreadable mess. Sunscreens containing Titanium Dioxide are often hard to spread on the skin and they leave a disturbing whitish tint. The cosmetic industry is, of course, really trying to solve this problem and the best solution so far is using nanoparticles. The itsy-bitsy Nano-sized particles improve both spreadability and reduce the whitish tint a lot, but unfortunately, it also introduces new health concerns. 

Likewise, the plastics industry relies heavily on titanium dioxide to enhance the appearance and durability of plastic products. With the increasing popularity of plastic packaging and consumer goods, the demand for titanium dioxide in this industry is expected to witness steady growth in the coming years. The versatility of titanium dioxide makes it a valuable additive to improve the brightness, opacity and color stability of plastic materials, ensuring improved product performance and consumer satisfaction.