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The market is flooded with various styles of long waterproof coats, catering to diverse tastes and preferences. From classic trench coats that exude sophistication to modern puffer designs that offer practicality and warmth, there’s something for everyone. Some coats feature hoods, while others come with adjustable cuffs and drawstrings, allowing for a customizable fit that meets individual needs.
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Social media has played a pivotal role in the ascendance of these cult brands. Platforms like Instagram and TikTok have given rise to influencer culture, where everyday users and celebrities alike showcase their sportswear in a myriad of contexts—at the gym, on the streets, or even at social gatherings. This visibility fosters a community of fans who are eager to emulate the looks and lifestyles of their favorite influencers. As a result, sportswear has transitioned from the realm of fitness enthusiasts to a significant component of mainstream fashion.
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