In recent years, consumer awareness and demand for transparency have surged, leading many to seek out products free from artificial additives. This shift can partly be attributed to a growing preference for clean eating and a desire for more natural ingredients. As a result, many food manufacturers have reformulated their products to exclude certain additives, instead relying on natural alternatives like fruit and vegetable extracts for coloring or flavoring.

Origins and Composition

Potassium benzoate — Naturally occurring in cranberries and often added to sodas. When combined with ascorbic acid (vitamin C) and heat or light, the carcinogen benzene can be produced; otherwise the preservative does not carry proven health risks beyond possible allergic reactions when consumed sparingly.

Is Potassium Sorbate Safe to Eat?