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One of the primary uses of titanium dioxide is in the production of pigments for paints, coatings, and plastics. Titanium dioxide is known for its excellent opacity, brightness, and whiteness, making it an ideal choice for creating vibrant and long-lasting colors. Manufacturers of titanium dioxide carefully control the particle size and crystal structure of the pigment to ensure consistent quality and performance.

As early as sixty years ago, zinc sulphide was first thought of as a pigment for coloring India rubber and a patent for the process of its manufacture was issued in England. But it was not until twenty years later that zinc sulphide and its manufacture was seriously considered as a pigment for paint, and in 1874 a patent was issued for a process of manufacturing a white pigment, composed of zinc sulphide and barium sulphate, known as Charlton white, also as Orr's white enamel. This was followed in 1876 by a patent issued to a manufacturer named Griffith and the product, which was similar in character to Charlton white, was known as Griffith's patent zinc white. In 1879 another patent for a more novel process was obtained by Griffith & Cawley, the product made under this process proving the best of the series placed upon the market up to that date. After that time many new processes were patented, all, however, tending to the same object, that of producing a white pigment, composed of zinc sulphide and barium carbonate, the results, however, in many cases ending with failure.

Example of partial substitution of titanium dioxide with lithopone supplier 30% in a white masterbatch 

The global market for titanium dioxide is highly competitive, with manufacturers from around the world vying for market share. In order to stay competitive, manufacturers must continuously innovate and adapt to changing market trends. This may include expanding into new markets, developing new products, or forming strategic partnerships with other companies.