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Aside from the attributes we mentioned above, titanium dioxide is known for its durability, which can create a pigment that’s extra long-lasting. On top of that, combined with other colors, titanium dioxide can instantly amplify color by providing intensity and brightness. That has made it particularly popular for foundation and lipstick formulas.

In addition to its pharmaceutical applications, barium sulphate is extensively utilized in the production of paints and coatings, where a bright white pigment is essential. The opacity and brightness provided by barium sulphate make it a popular choice in formulations for white and colored paints. Its non-toxic nature and excellent stability enhance its appeal in these products.