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Another critical component is optimizing your online presence for SEO to capture organic traffic. Comprehensive keyword research to identify terms your potential customers are searching for is essential. For print-on-demand gifts, long-tail keywords can be particularly effective. Phrases like custom engraved wedding gifts or personalized mother’s day mugs not only highlight the product but connect with specific consumer intents, leading to higher conversion rates.

Start with selecting the fabric, which is crucial for your personalized throw pillows. Opt for high-quality fabrics that complement or contrast with your existing décor. Consider durable materials such as cotton, linen, or velvet, known for their longevity and ability to retain color and texture. For a luxurious touch, silk or satin can elevate the appearance and feel of the pillows, though they may require more delicate care.