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Titanium dioxide (TiO₂) is by far the most suited white pigment to obtain whiteness and hiding power in coatings, inks and plastics. This is because it has an extremely high refractive index and it does not absorb visible light. TiO₂ is also readily available as particles with the right size (d ≈ 280 nm) and the right shape (more or less spherical) as well as with a variety of post-treatments.

However, the pigment is expensive, especially when the volume prices of systems are used. And, there always remains a need to develop a full-proof strategy to obtain the best results in terms of cost/performance ratio, scattering efficiency, dispersion… while using it in coating formulations. Are you searching for the same?

Explore the detailed knowledge of TiO₂ pigment, its scattering efficiency, optimization, selection, etc. to achieve the best possible white color strength and hiding power in your formulations.

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Mixture of inorganic compounds, widely used as a white pigment powder / From Wiki

Sunscreens made with mineral active ingredients, like titanium dioxide and zinc oxide, generally score well in EWG’s Guide to Sunscreens. They provide strong sun protection with few health concerns and don’t easily break down in the sun.