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Indian chili powder is pure red chili powder, but it also comes with different spice and heat profiles. It may be bright red like the Kashmiri chili which does not have much heat, but adds color to the dishes. Or it may be hot, spicy and pungent, with colors ranging from dull red to brownish red.

On the other hand, paprika is much milder and the SHU ranges from 100-1,500 SHU, again depending on the variety of the plant it comes from. As far as the heat factor is concerned, the Indian red chili powder is much hotter than paprika.