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It is naturally opaque and bright, which makes it useful for use in paper, ceramics, rubber, textiles, paints, inks and cosmetics.It is also resistant to ultraviolet (UV) light, and is used widely in sunscreens and pigments that are likely to be exposed to UV light. It is used in a wide variety of personal care products, including color cosmetics such as eye shadow and blush, loose and pressed powders and in sunscreens.

There are many ways we’re exposed to titanium dioxide in our everyday life. Below are the most common ways we encounter titanium dioxide. 

Lithopone, a white pigment composed of a mixture of zinc sulfide and barium sulfate, has become an indispensable ingredient in the paint industry. Its unique properties, including excellent opacity, high brightness, and resistance to weathering, make it highly valued among paint manufacturers. As the demand for sustainable and efficient paint products grows, the role of lithopone and its suppliers has become more critical than ever.

The US and Canada, however, approve the use of titanium dioxide as a food additive. Canada's recent review of titanium dioxide reconfirmed its safety and pointed out that many of the toxicity studies the EU reviewed were not relevant to the safety of titanium dioxide as a food ingredient, and that the ban is based on an abundance of caution and uncertainty.