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4. Competitive Landscape The hydroxyethyl cellulose market features both large multinational corporations and smaller niche players. The level of competition can affect pricing strategies, with companies pulling prices down to gain market share or establishing premium pricing for high-quality or specialized products. The recent trend toward sustainability and eco-friendly products has also encouraged many companies to invest in greener production techniques, potentially affecting both costs and prices.
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Furthermore, HPMC is employed in various drug delivery systems, especially in ophthalmic solutions and gels where it acts as a viscosity-increasing agent. By enhancing the contact time of the drug with the cornea, HPMC improves the bioavailability of ophthalmic formulations. In controlled-release applications, HPMC can release drugs over a prolonged period, thereby reducing the frequency of dosing and improving patient compliance.
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