One of the main challenges that manufacturers face when it comes to buff percentage is ensuring consistency. Variations in the level of coating on titanium dioxide particles can lead to differences in color, opacity, and other properties in the final product. This can be especially problematic in industries such as paint and coatings, where consistency is critical for achieving the desired results.

We apply titanium dioxide to our skin through sunscreens, makeup, lip balms, nail polish, and other cosmetic products. 

Titanium dioxide (E171) is an additive that is used in food as a colour. The function of food colours is to make food more visually appealing, to give colour to food that would otherwise be colourless, or to restore the original appearance of food. Titanium dioxide is used to provide whiteness and opacity to foods.

Lithopone: an alternative to titanium dioxide