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In the food and beverage sector, INS 330 is utilized primarily for its acidity-modifying abilities. It provides a tart flavor that enhances the overall taste profile of a product, making it particularly popular in soft drinks, candies, and various processed foods. Beyond flavor enhancement, citric acid also acts as a stabilizing agent, preventing spoilage by providing an environment unsuitable for microbial growth.

Consumer awareness has also increased, leading to a demand for clean label products—those that are free from artificial preservatives and additives. This trend has prompted manufacturers to invest in research and development to find effective and safe preservation methods that align with consumer preferences.