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“Regular” paprika, also called American, sweet, basic, or Domestic Paprika, is what’s found in most grocery stores. It is gentle and earthy with an unassertive flavor. Regular paprika is never smoked. It makes a terrific backdrop for more strongly-flavored ingredients, so it’s often used as a flavor base in dry rubs or blends. It is often favored for its ability to deliver a bold, red color.