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Potassium sorbate is generally recommended as safe to consume, according to the FDA and the CSPI. Defined as a food additive and preservative, it’s used in very small quantities. Although the specific amount varies by manufacturer, federal law dictates that a product cannot contain more than 0.3 percent potassium sorbate by weight, notes the USDA.
In recent years, consumer awareness and demand for transparency have surged, leading many to seek out products free from artificial additives. This shift can partly be attributed to a growing preference for clean eating and a desire for more natural ingredients. As a result, many food manufacturers have reformulated their products to exclude certain additives, instead relying on natural alternatives like fruit and vegetable extracts for coloring or flavoring.
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