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The European Commission banned titanium dioxide as a food additive in the EU in 2022 after the European Food Safety Authority (EFSA) conducted an updated safety assessment of E171 and concluded the panel could not eliminate concerns about its genotoxicity. 

One of the key advantages of using titanium dioxide in rubber is its ability to enhance the whiteness and brightness of rubber products. This is especially important in applications where aesthetic appeal is a priority, such as in the manufacturing of white or light-colored rubber goods. The high opacity of titanium dioxide allows for better hiding power, ensuring a uniform and attractive finish on rubber surfaces.

The surge in demand for interior and exterior paints and use of plastic across various end-use industries drive the global Lithopone market. Lithopone white pigment is used in paints and coating systems that find applications in residential and industrial landscapes. Hence, as the construction & building sector flourishes, the demand for building and architectural materials such as paints and coatings will increase. This trend is conducive for the Lithopone market growth. In addition, white plastic materials are increasingly being used in consumer products. Developments in plastic forming technology is anticipated to indirectly boost plastic production, thus, increasing the demand for white pigments during the forecast period.