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Studies suggest that people are more likely to buy and eat foods that are brighter or more vibrant in color. And titanium dioxide is one way to make that happen. You can find it in food products like candy, coffee creamer, baking and cake decorations, and white sauces.

In 2023, California and New York proposed banning several food additives that are banned in Europe but legal in the United States. Titanium dioxide was among the five proposed to be banned, but in September, the additive was removed from the list of additives from the California ban list.

Another vital aspect to consider when working with a lithopone pigment pricelist is the effect of quality on pricing. Higher purity pigments generally command a premium price because of their enhanced performance characteristics. When choosing a supplier, it’s essential to look for manufacturers who adhere to strict quality control standards. This ensures that the pigment not only meets industry standards but also performs reliably in various applications, thus justifying any additional costs.