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There is also an increasing trend of aligning promotions with corporate social responsibility (CSR) initiatives. By opting for ethical production processes or contributing a portion of apparel sales to societal causes, businesses can enhance their image and strengthen consumer trust. Customers are more likely to support brands that align with their personal values and demonstrate transparency in their operations.

Understanding the client journey is fundamental in choosing the right gift. Salon owners and stylists know that a personal touch is what turns a standard salon trip into a memorable experience. Start by incorporating customized gifts that reflect the individuality of each client. Personalized hair care kits, where you combine shampoo, conditioner, and styling products tailored to a client’s specific hair type and concerns, not only show expertise but also create an exclusive touch.