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105°C volatile matter, %

 (1) Konaka et al. 1999. (2) Serpone et al. 2006. (3) Brezova et al. 2004. (4) Dunford et al. 1997. (5) Warner et al. 1997. (6) Salinaro et al. 1997. (7) Maness et al. 1999.

Titanium is one of the most common metals on earth, but it does not occur naturally in this elemental form. TiO₂, also known as titanium (IV) oxide or titania, is the naturally occurring compound created when titanium reacts with the oxygen in the air. As an oxide, titanium is found in minerals in the earth’s crust. It is also found with other elements, including calcium and iron.

Not everyone agrees, though. The European Commission banned titanium dioxide as a food additive in the European Union in 2022.

Wegman’s puts titanium dioxide in its Original Macaroni and Cheese. Campbell’s Healthy Request Chunky Chicken Corn Chowder has it, as does Food Club’s Chunky New England Clam Chowder. Marzetti uses the color agent to brighten its Cream Cheese Fruit Dip. Dairy products usually don’t need titanium dioxide to look white, but Kroger has decided to add titanium dioxide to its Fat Free Half-and-Half. And titanium dioxide isn’t only in especially white or brightly colored foods: Little Debbie adds it to Fudge Rounds and many other products. According to the Food Scores database maintained by Environmental Working Group, more than 1,800 brand-name food products have titanium dioxide on their ingredients list. That said, it can still lurk as an unspecified “artificial color,” or labels might simply say “color added.”

Despite these challenges, the TiO2 industry supplier continues to play a critical role in providing essential materials for a wide range of industries. With the growing demand for TiO2 in various applications, suppliers must continue to innovate and improve their processes to meet the needs of their customers.