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Apart from the cosmetics industry, the coatings and plastics industry is also expected to contribute significantly to the growth of titanium dioxide in 2023. Coatings made from titanium dioxide offer excellent hiding power, durability and weather resistance, making them ideal for outdoor applications. Demand for high-quality coatings is expected to surge as the construction and automotive industries expand. Titanium dioxide is at the forefront of providing aesthetic and protective coatings, making it an indispensable ingredient in the industry.

The evidence also suggests that the toxicity of TiO₂ particles may be reduced when eaten as part of the diet. This is because proteins and other molecules in a person's diet can bind to the TiO₂ particles. This binding alters the physical and chemical properties of the particles, which influences how they interact with cells, tissues and organs.