Remember that not all regular chili powders are the same. Most are made with a blend of different peppers, but some contain other spices like onion powder, garlic powder, cumin, and oregano.
We used to call the ground seasoning paprika, which is sold in the spice department, and when we mention bell pepper, we present sweet fleshy fruits with a characteristic aroma. Many people associate red pepper with long, pungent pods.