We support beauty based on natural, plant-based, and cruelty-free principles – but that doesn’t mean we let quality take a back seat. Preservatives are an absolutely necessary ingredient, and when we choose our preservatives, we make sure that they count.

Environmental Impact

Natural Alternative with Multiple Benefits

Safety Concerns

Microcrystalline wax is characterized by its fine, crystalline structure and is typically odorless and tasteless. As a food additive, it serves multiple functions, including acting as a coating to enhance the appearance, texture, and shelf life of various food items. Its hydrophobic nature makes it particularly valuable in preventing moisture loss, which can help preserve the freshness of perishable goods.

Despite its safety profile, public perception of food additives often leans toward skepticism. As consumers become more health-conscious, there is a growing demand for natural ingredients. Many prefer foods that do not contain artificial colorings, prompting some manufacturers to seek natural substitutes for E105.

In addition to its use for acidity-related conditions, healthcare professionals may recommend aluminum magnesium hydroxide for patients undergoing various treatments that may disrupt normal gastric function, such as chemotherapy or long-term usage of nonsteroidal anti-inflammatory drugs (NSAIDs). Its protective qualities in these instances can help mitigate potential irritations of the stomach lining.

Phosphoric acid is a colorless, odorless liquid with a slightly viscous consistency. It is categorized as a triprotic acid, meaning it can donate three protons (H⁺ ions) in aqueous solution, resulting in its ability to interact with various compounds to form phosphates. Generally produced through the reaction of phosphoric pentoxide (P₂O₅) with water, phosphoric acid can also be synthesized from phosphate rock through the wet process involving sulfuric acid.