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Apart from food applications, E471 is also used in pharmaceuticals and cosmetics. In the cosmetic industry, it serves as an emulsifying agent in creams and lotions, aiding in the even distribution of ingredients and enhancing the product's texture.

As a food additive, potassium sorbate is used as a preservative in concentrations of 0.025–0.100%,which in a 100 g serving yields an intake of 25–100 mg. In the United States, no more than 0.1% is allowed in fruit butters, jellies, preserves, and related products.Up to 0.4% has been studied in low-salt, naturally-fermented pickles, and when combined with calcium chloride, 0.2% made good quality pickles.Potassium sorbate has about 74% of sorbic acid's anti-microbial activity.When calculated as sorbic acid, 0.3% is allowed in cold pack cheese food. The upper pH limit for effectiveness is 6.5.

E481 is also used in the production of non-food items, such as cosmetics and pharmaceuticals, showcasing its multifunctional capabilities beyond the food industry.