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Desuden har den stigende opmærksomhed på bæredygtighed og miljøvenlige byggematerialer også påvirket markedet positivt. Mange producenter arbejder på at udvikle RDP, der er fremstillet af mere bæredygtige kilder eller som kan genanvendes, hvilket tiltaler et større segment af miljøbevidste forbrugere.
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In addition to its thickening capabilities, hydroxyethylcellulose exhibits excellent water retention properties. This characteristic is particularly valuable in the personal care industry, where hydration is crucial for maintaining skin health. By forming a moisture-retaining film on the skin, HEC helps to ensure that cosmetic products deliver long-lasting hydration, contributing to an overall improvement in skin texture. This aspect is increasingly sought after in anti-aging products, where moisture retention plays a vital role in reducing the appearance of fine lines and promoting a youthful complexion.
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