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Public awareness regarding artificial additives has been growing, prompting some food manufacturers to reformulate their products. Many brands are now emphasizing clean label products, which use fewer synthetic additives and focus on natural ingredients. This shift underscores a consumer demand for transparency in food labeling and an overall preference for foods that are perceived as healthier and more wholesome.

One of the most significant benefits of E392 is its ability to act as a natural preservative. In a world where consumers are increasingly demanding clean labels and natural ingredients, tocopherols provide a viable alternative to synthetic preservatives. Unlike some synthetic preservatives that may raise health concerns, tocopherols have been recognized for their safety and are generally well-tolerated by most individuals.