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The impact of social media cannot be underestimated in this shift. Platforms such as Instagram and TikTok serve as powerful tools for influencers and brands to showcase their latest collections, inspiring followers to adopt athleisure styles. Hashtags like SneakerStyle and Athleisure have garnered millions of posts, demonstrating the widespread popularity of blending sporty footwear with everyday fashion. The visual nature of these platforms allows users to see firsthand how style athletic shoes can transform an outfit, making them even more appealing to the fashion-conscious consumer.