Manufacturer Direct Sales Barium Sulfate
Titanium dioxide is often listed in the ingredients list on the product label when used in home, beauty and personal care products.
No. The titanium dioxide we use in our toothpastes has been proven safe by health experts around the world. It is used in our toothpastes as a white colourant, in a non-nano form as defined by European regulations. It is an approved colourant in cosmetics, and we comply with all the regulations applicable to it.