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Titanium dioxide is the most widely used whitening pigment in the world and has been linked to adverse health effects, particularly genotoxicity and intestinal inflammation. It is applied as food coloring and a whitening agent to a wide variety of foods, including chewing gum, cakes, candies, breads and ice cream. 

Other research suggests that E171 could cause harm; however, those research processes did not consider how people are typically exposed to E171. Research that adds E171 to drinking water, utilizes direct injections, or gives research animals E171 through a feeding apparatus is not replicating typical human exposure. 

The market for anatase titanium dioxide has expanded significantly over the years, driven by growing demand from various sectors. Manufacturers are now focusing on optimizing the production processes to enhance the quality and performance of anatase TiO2. This includes advancements in synthesis methods to produce nanoparticles with improved dispersion and stability. Companies are investing in research and development to innovate new applications, particularly in the fields of renewable energy and sustainable materials.