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E162 is a natural pigment extracted from beetroot, a root vegetable known for its deep red color. The active compound responsible for this vibrant hue is betanin, which not only adds visual appeal but also offers potential health benefits. As consumers increasingly seek natural and organic products, E162 has emerged as an attractive alternative to synthetic colorings, aligning with the trend toward more wholesome and transparent food choices.

In the United States, sorbic acid and potassium sorbate are considered GRAS (generally recognized as safe) (21 CFR 182.3089; 21 CFR 182.3225; 21 CFR 182.3640; and 21 CFR 182.3795).

Additionally, natural preservatives are often complemented by innovative packaging solutions. For instance, the use of glass or vacuum-sealed containers can significantly reduce the risk of microbial contamination while minimizing the need for chemical preservatives. Many beverage manufacturers are now adopting an integrated approach, combining natural preservatives with advanced packaging technologies to provide products that meet the increasing consumer demand for quality and sustainability.