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2. Coloring Agents Food coloring enhances the visual appeal of products, making them more attractive to consumers. Artificial colorants, such as Red 40 and Yellow 5, are widely used in candies, beverages, and baked goods. There is ongoing debate about the safety of synthetic colorings, particularly regarding hyperactivity in children and potential carcinogenic effects, prompting some manufacturers to shift towards natural alternatives, like beet juice or turmeric.
common additives

As with any food additive, safety is a primary consideration. E1420 is generally regarded as safe when used according to regulatory guidelines established by food safety authorities around the world. In the European Union, E1420 is permitted for use in specified food categories and must comply with strict regulations to ensure it poses no harm to consumers.
e1420 food additive
