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Food colorings are added to enhance the appearance of food, making products more visually appealing. These can be natural or synthetic. Natural coloring agents include beet juice for red and turmeric for yellow, whereas synthetic options include dyes such as Blue 1 and Red 40. While coloring agents can attract consumers, there is ongoing debate over the safety of certain artificial colors, with some research suggesting links to hyperactivity in children and other health concerns.

It is the salt derivative of sorbic acid, an unsaturated fat that's also used as a food preservative.

The environmental impact of production processes is also on the radar of aspartame manufacturers. As consumers become increasingly concerned about sustainability, these companies are implementing greener production methods and sourcing practices. Many manufacturers are looking to reduce their carbon footprint and enhance resource efficiency, which is becoming a crucial aspect of their corporate responsibility initiatives.