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Customer loyalty and brand identity have become essential elements in determining the price of sports shoes as well. Consumers often display a strong attachment to specific brands, influenced by marketing campaigns and endorsements from top athletes. This brand loyalty can justify higher prices as consumers perceive elevated value in their purchases.

The rise of streetwear and the athleisure trend significantly influenced the popularity of stylish men's sports shoes. Streetwear emphasized comfort and practicality while maintaining an urban edge. Brands like Nike, Adidas, and Puma began collaborating with high-profile designers and artists, creating limited-edition releases that appealed to fashion-forward consumers. This fusion made sports shoes not only a practical choice but also a statement piece in an outfit.