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Paprika is a vibrant spice that can have earthy, sweet, smokey and fiery flavor depending on the variety used. The bright hue is due to high levels of carotene found in Paprika, the same pigment found most notably in...carrots! Paprika is a key spice ingredient in stuffed bell peppers, deviled eggs, chorizo, and traditional Spanish rice. There are many varieties of paprika, and they are best recognized by their differing flavor, color, heat level, and smokiness. Read our paprika spice spotlight for more information on the nuanced differences between our paprikas.
Despite its misleading name, sweet paprika, of which Hungarian paprika is one variety, isn't sugary or sweet at all. Instead, it's called sweet paprika to distinguish it from other types of paprika that are spicy. The end zing, or lack thereof, depends on what type of peppers were used to make the spice. Some paprika is made from red bell peppers, while other paprika is made from chili peppers. If you don't have sweet paprika on hand, you can use any number of substitutes, many of which will yield flavorful results.