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One of the key advantages of using anatase titanium dioxide in coatings is its superior UV resistance. This makes it ideal for outdoor applications where coatings are exposed to sunlight and other environmental factors that can degrade the finish over time. Anatase titanium dioxide helps to protect the underlying surface from UV rays, preventing fading and deterioration.

Titanium dioxide can also be found in dairy products to make them whiter and brighter … like frosting or cottage cheese, Stoiber told USA TODAY, adding that the additive is used in other products – such as food or beverage instant mixes – as an anti-caking agent.

One of the key challenges facing TiO2 industry suppliers is the fluctuation of raw material prices. The production of TiO2 requires raw materials such as ilmenite or rutile, which are subject to market price volatility. Suppliers must carefully monitor these fluctuations and adjust their production processes accordingly to ensure profitability.

In Home Care products, the presence of titanium dioxide is declared in line with local regulations, which can vary across the world. In some countries, titanium dioxide is not declared if only a small amount of the ingredient is used. In other countries titanium dioxide is grouped under ‘colourants’ in the ingredients list. In Europe, regulation requires all home care ingredients to be disclosed through a supporting website. You can find our product ingredient information page by visiting ‘