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3. UV Protection Tires are constantly exposed to harsh environmental conditions, including ultraviolet (UV) rays from the sun. Titanium dioxide provides excellent UV protection, minimizing degradation caused by prolonged exposure. This property ensures that tires maintain their integrity and performance over time, leading to a longer lifespan.

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Food containing titanium dioxide that is lawfully placed on the EU market before 7 August 2022 may remain on the market until its date of minimum durability or its ‘use-by’ date has passed. Food produced or placed on the market after 7 August 2022 cannot contain titanium dioxide. The ban on the use of titanium dioxide is effective in each EU Member State, and in Northern Ireland. Some third countries, such as the United Kingdom (excluding Northern Ireland), continue to permit the use of titanium dioxide.