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Understanding the client journey is fundamental in choosing the right gift. Salon owners and stylists know that a personal touch is what turns a standard salon trip into a memorable experience. Start by incorporating customized gifts that reflect the individuality of each client. Personalized hair care kits, where you combine shampoo, conditioner, and styling products tailored to a client’s specific hair type and concerns, not only show expertise but also create an exclusive touch.

Design also plays a pivotal role in the efficacy of promotional coasters. It's not enough to simply slap a logo onto a piece of material. The design should align with the brand’s image and message, employing color schemes and typography that bolster recognition and recall. This is where branding expertise comes into play, as every element on the coaster can communicate something about your company – from company values to the energy and passion behind it.