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It's also used in sunscreens as a UV filtering ingredient, helping to protect a person's skin by blocking absorption the ultraviolet light that can cause sunburn and cancer.

Moreover, sustainability is becoming increasingly important in manufacturing practices. Companies that prioritize environmentally-friendly processes and ethically sourced materials can enhance their brand image and meet the rising consumer demand for sustainable products. While cheap titanium dioxide manufacturers may offer lower prices, businesses should also evaluate their commitment to sustainable practices and social responsibility.

Is Titanium Dioxide Safe?

Of the products that include the additive in their labels, Thea Bourianne, senior manager at data consultant Label Insights, told Food Navigator USA in May 2021 that more than 11,000 products in the company's database of U.S. food and beverage products listed titanium dioxide as an ingredient. Non-chocolate candy led those numbers at 32%. Cupcakes and snack cakes made up 14%, followed by cookies at 8%, coated pretzels and trail mix at 7%, baking decorations at 6%, gum and mints at 4% and ice cream at 2%.