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Understanding the client journey is fundamental in choosing the right gift. Salon owners and stylists know that a personal touch is what turns a standard salon trip into a memorable experience. Start by incorporating customized gifts that reflect the individuality of each client. Personalized hair care kits, where you combine shampoo, conditioner, and styling products tailored to a client’s specific hair type and concerns, not only show expertise but also create an exclusive touch.

Finally, leveraging social proof through customer reviews and testimonials showcases real-world experience and satisfaction. Encourage satisfied clients to share their experiences and images wearing your personalised polo shirts on social media. This organic marketing tactic not only builds your brand's trustworthiness but also extends your reach, tapping into wider audience connections.