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Some websites maintain titanium dioxide is inferior to zinc oxide, another mineral sunscreen ingredient whose core characteristics are similar to those of titanium dioxide. The reality is that titanium dioxide is a great broad-spectrum SPF ingredient and is widely used in all manner of sun-protection products. What gets confusing for some consumers is trying to decipher research that ranks sunscreen ingredients by a UV spectrum graph. By most standards, broad-spectrum coverage for sunscreen ingredients is defined as one that surpasses 360 nanometers (abbreviated as “nm” - how the sun’s rays are measured). Titanium dioxide exceeds this range of protection, but depending on whose research you read, it either performs as well as or slightly below zinc oxide.

In addition to consistency, manufacturers must also consider the cost implications of buff percentage. Higher levels of coating on titanium dioxide particles can increase production costs, as more coating materials are required. However, a lower buff percentage may lead to a lower quality product that does not meet the needs of customers. Balancing the cost and quality considerations of buff percentage is a key challenge for manufacturers in the titanium dioxide industry.

In a 2020 study published in the Journal of Trace Elements in Medicine and Biology, researchers conducted an in vitro experiment to analyze the effects of TiO2 nanoparticles on a human neuroblastoma (SH-SY5Y) cell line. The scientists evaluated “reactive oxygen species (ROS) generation, apoptosis, cellular antioxidant response, endoplasmic reticulum stress and autophagy.” The results showed that exposure to the nanoparticles “induced ROS generation in a dose dependent manner, with values reaching up to 10 fold those of controls. Nrf2 nuclear localization and autophagy also increased in a dose dependent manner. Apoptosis increased by 4- to 10-fold compared to the control group, depending on the dose employed.” 

There’s also concern that exposure to the mineral over time, even in small amounts, can build up in the body, particularly in the kidneys, spleen and liver. Although most of the mineral is excreted in feces, there is evidence that a small percentage may remain in bodily organs.