Q: Can paprika lose its color and flavor over time? A: Yes, paprika can lose its vibrant color and flavor when exposed to light, heat, and air. Store it in a cool, dark place to maintain its quality.
Paprika may be of varied qualities, heat and flavor. The spice is sometimes smoked for added flavor and taste. Some varieties are deep red, others are brownish red or lighter in color. The flavor may be light and delicate or strong and pungent.