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Until relevant toxicological and human exposure data that would enable reliable risk assessment are obtained, TiO₂ nanoparticles should be used with great care.

Studies suggest that people are more likely to buy and eat foods that are brighter or more vibrant in color. And titanium dioxide is one way to make that happen. You can find it in food products like candy, coffee creamer, baking and cake decorations, and white sauces.