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Get some high-grade cayenne powder here.

La Vera Smoked Sweet Paprika is also known as dulce. Much like its spicier cousin, this sweet paprika is made by drying freshly-harvested, ripe, red peppers in low-lying, adobe smoke houses. They are placed of smoking grills fired with slow-burning oak planks. After smoking, the paprika is milled by electrically powered stone wheels which must turn very slowly, as heat from friction adversely affects the signature color and flavor. 

So, if bell peppers are in the same scientific classification as cayenne chili pepper, why aren't bell peppers hot? It comes down to a chemical compound called capsaicin. This chemical is the sole reason why a jalapeño is spicy and bell pepper is not. A bell pepper has no capsaicin. Capsaicin attaches itself to the mucous membranes in our mouths which in turn send out the fiery sensation. That heat in your mouth (or hands) will vary greatly depending on what type of chili pepper you've eaten. Peppers are ranked by their heat, or the amount of capsaicin they contain, on a scale called the Scoville Scale. Their capsaicin concentration is given a number on the scale and it is called Scoville Heat Units. Bell peppers do not have capsaicin, so they have zero Scoville Heat Units, therefore they are way at the bottom of the Scoville scale. 

This type of chili sauce is super popular served as a dip for chilled shrimp and other seafood, though it's a wonderful marinade, a general condiment for topping burgers and hot dogs, or for seasoning dishes like meatloaf.