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The core function of PVC insulation tape is to provide electrical insulation, preventing short circuits, and protecting wires and connections from environmental factors. Its high elasticity allows it to stretch and conform to a variety of shapes, making it ideal for wrapping around wires, cables, and other electrical components.

You may also choose a tape color based on branding or personal preferences. If your company uses certain colors in its advertising, using those same colors for your custom branded tape will improve your brand recognition. If you print tape with a stylized logo, you should select a background color that will contrast well with the logo design. And of course, you are free to choose a tape color purely because you like how it looks.