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In food, titanium dioxide is often used as an artificial color additive. Tasha Stoiber, senior scientist at the consumer health nonprofit Environmental Working Group, says titanium dioxide can generally be thought of as a paint primer – it often goes on a hard-shelled candy like Skittles before the color is added to give it a uniform shine.

3. UV Protection Tires are constantly exposed to harsh environmental conditions, including ultraviolet (UV) rays from the sun. Titanium dioxide provides excellent UV protection, minimizing degradation caused by prolonged exposure. This property ensures that tires maintain their integrity and performance over time, leading to a longer lifespan.