In the realm of personal care products, HEC is frequently utilized as a thickening agent in shampoos, conditioners, lotions, and creams. This cellulose derivative is favored not only for its ability to modify viscosity but also for its compatibility with other ingredients, making it an excellent choice for creating stable formulations. Additionally, HEC's hydrophilic nature helps retain moisture in skin and hair, offering a conditioning effect that enhances the overall aesthetic and tactile experience of cosmetic products.