Titanium dioxide is widely used as a color-enhancer in cosmetic and over-the-counter products like lipsticks, sunscreens, toothpaste, creams, and powders. It’s usually found as nano-titanium dioxide, which is much smaller than the food-grade version (7Trusted Source).
Below 10% substitution, 1 kg of TiO2 should be replaced by 1 kg of Lithopone 30%.
The chemical is also found in common household and industrial products such as paints, coatings, adhesives, paper, plastics and rubber, printing inks, coated fabrics and textiles, as well as ceramics.