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3. Brand Reputation Branding plays a significant role in pricing. Established brands with a reputation for quality and reliability might charge more, while lesser-known brands may offer lower prices to attract customers. However, it’s important to consider that investing in a reputable brand often results in superior performance and longevity.
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Once the design is finalized, the next critical step is placement. The location of your aluminum channel letters can significantly impact their effectiveness. For maximum visibility, consider mounting them on the facade of your building, at eye level, or just above the entrance. Avoid placing them too high, where potential customers might struggle to read them. If your sign is backlit, the placement will also influence the light’s distribution, which can enhance visibility during the night.
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