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Apart from the cosmetics industry, the coatings and plastics industry is also expected to contribute significantly to the growth of titanium dioxide in 2023. Coatings made from titanium dioxide offer excellent hiding power, durability and weather resistance, making them ideal for outdoor applications. Demand for high-quality coatings is expected to surge as the construction and automotive industries expand. Titanium dioxide is at the forefront of providing aesthetic and protective coatings, making it an indispensable ingredient in the industry.

The US and Canada, however, approve the use of titanium dioxide as a food additive. Canada's recent review of titanium dioxide reconfirmed its safety and pointed out that many of the toxicity studies the EU reviewed were not relevant to the safety of titanium dioxide as a food ingredient, and that the ban is based on an abundance of caution and uncertainty.

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It adds a bright white color to coffee creamers, baked goods, chewing gums, hard-shell candies, puddings, frostings, dressings, and sauces. But the nanoparticles found in “food-grade” titanium dioxide may accumulate in the body and cause DNA damage—which is one way chemicals cause cancer and other health problems. 

In addition to its outstanding properties, lithopone has excellent stability, weather resistance and chemical inertness. This makes it suitable for a wide range of applications, even under harsh environmental conditions. You can rely on lithopone to stand the test of time, maintaining its luster and performance for years to come.