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3. Market Demand The demand for HEC is driven by its applications across multiple sectors. In the personal care industry, for example, HEC is a preferred thickener in lotions, shampoos, and gels. As trends shift towards natural and organic products, the demand for HEC has surged due to its natural origin. Similarly, the construction sector's need for effective water-retention agents in mortars and concrete has also contributed to rising demand. Such increased demand generally corresponds to higher prices.
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Moreover, hypromellose is an essential ingredient in ophthalmic preparations, particularly in eye drops. Its excellent mucoadhesive properties help retain moisture on the eye's surface, alleviating dry eye symptoms. As a result, HPMC has become a preferred choice for the formulation of artificial tears and other ocular solutions.
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