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Titanium dioxide is used a food colour (E171) and, as with all food colours, its technological function is to make food more visually appealing, to give colour to food that would otherwise be colourless, or to restore the original appearance of food. Titanium dioxide is also present in cosmetics, paints, and medicines.

That being said, titanium dioxide is particularly popular in concealers. ​​As one of the most naturally opaque and pearly-white materials on earth, titanium dioxide has the ability to provide excellent coverage while brightening the skin, whether you’re dealing with blemishes, dark spots, acne, or dark circles under the eye.